Wednesday, June 18, 2008
A few months ago I participated in the SmArtist Telesummit, an online seminar devoted to teaching artists to market their work more effectively and to build entrepreneurial art businesses that work. During one of the initial sessions, presenter Joan Stewart of Publicity Hound profiled a painter, named Valentina, who has developed a marvelous career by posting videos of her work in progress on YouTube. Since starting her series of weekly videos, she has sold each painting that she has finished and has more commission requests than she can fulfill. At this point I do not know how many creative folks can capture lightening in a bottle and reap rewards this rich from the new media outlets created in a web 2.0 universe, but it does seem clear that there is room for new ways of delivering authentic aesthetic experiences to new audiences through these channels. Stay tuned. . .